Stella Artois “Les Hautes Pockets”

Agency ······ Mother New York
Medium ········· Digital, Print
Launched ······ August 2018
Role ······· Shadow Producer, Case Study Cameraperson


Insight

The world was becoming more increasingly dependent on technology, choosing to record the moment rather than bask in it.

Solution

Designed to make a statement on setting the phone aside and take in life itself, Stella Artois and Mother New York created a faux fashion line to easily pocket their distraction away.

Impact

"Les Hautes Pockets" premiered around NYFW 2018 with billboards, bus wraps, social, and a broadcast ad. The commercial generated over 270,000 views online.