DPA “For Me, From Me”

Agency ········· Mother New York
Medium ········· Print, Digital
Launched ······ February 2019
Role ······· Shadow Producer


DPA noticed something – one-third of all diamond jewelry sales were self-purchased by women.


With the campaign, the project is meant to celebrate the pride and joy women feel in purchasing a diamond for themselves.

Customized director reels for creatives and clients. Scoped for potential talent and was involved in the screening process.


The ad premiered during the E! 2019 Academy Awards coverage and accumulated over 180,000+ views online.