Mother New York’s “Blood is Blood”
Agency ········· Mother New York
Medium ········· Digital
Launched ······· June 2018
Role ··········· Production Assistant
Medium ········· Digital
Launched ······· June 2018
Role ··········· Production Assistant
Insight
In America, gay men are not allowed to donate blood within a three-month period due to an outdated fear of potentially spreading HIV.
Solution
Mother New York decided to use the blood of men who had sex with other men (MSM) and transform it into the ink that's etched into these shirts.
Assisted in production demands on-set.
Assisted in production demands on-set.
Impact
