Humans of Virginia Tech “32 Reasons”

Orgnanization ·· Humans of Virginia Tech
Medium ········· Digital
Launched ······ April 2017
Role ······· Producer, Cinematographer, Editor



Insight

It had been ten years since the Virginia Tech shooting and a group of students wanted to acknowledge its impact on the campus, while looking towards the future.

Solution

A video with a simple premise – ask students around campus why they loved their institution, compiling it up to 32 reasons that honored the number of victims lost in the tragedy.

Impact

The project generated a reach over 650,000+ on Facebook globally and was engaged by over 200,000+ users.